If you’ve made it this far, you’ve already learned the benefits of having an intentional social strategy for sites such as Facebook, YouTube, Instagram and Spotify. In this last edition of our mini-blog series, we’ll take a look at how taking control of your brand’s activities on LinkedIn and WordPress will enable you to frame the conversation among your colleagues and industry while also driving traffic back to your site or campaign.
As signaled by their recent IPO (in which their value skyrocketed to somewhere around $8 billion), LinkedIn has firmly established itself as the top professional job site on the internet. With more than 115.8 million users and 870,000 groups, the networking possibilities are immense for any brand. That large number of groups shows that companies and individuals can also drive sales leads as well create brand awareness by being active through an intentional social strategy. Beyond just posting jobs, think about posting content (videos, blogs and articles that deal with the workplace, for example) that drives the conversation back to your brand.
This is where it starts for any brand. While all of the other sites we’ve covered are very important to marketing and sales success these days, they each have limitations and require users to conform to their rules. Your own blog, however, has no such limitations. By utilizing WordPress to manage your site, brands are able to post articles, videos, photos and other types of content in a very simple, user-friendly format that can be the number one driver of SEO results. Make sure to tie in tools such as Google Analytics and other plugins in order to accumulate as much information about how users are finding your site. Keywords, links, page views, average length of stay, and how often users return – that’s all vital data that will help you to focus your efforts on the content and features that work, thus increasing ROI.
This breakdown of social media tools has hopefully given a bit of insight into the possibilities that exist all over the internet to increase sales and generate brand awareness. The whole idea, of course, behind this piece is to show that creating just one profile or one blog won’t do the trick. Think about how vast the internet has become (according to royal.pingdom.com, there were 255 million websites as of December 2010), and, given those numbers, it would be crazy to believe that just creating one site and hoping people will find it would suffice. But it happens all the time. Don’t let your company fall into that trap. Reach out to qualified experts like those here at Buzz Mouth to help you craft your intentional social strategy today.
(photo credit: onlinemarketingpartner.org)