Over the weekend the BBC published an article that details the misconception that the time of podcasts have come and gone. The numbers, in fact, show that the downloaded audio broadcasts are doing just fine.
More than eight million adults in the UK – around 16% of the adult population – have downloaded a podcast, with almost half listening to one at least once a week. This figure is echoed in the US.
As a comparison, this is still a greater percentage of people than use Twitter.
Read the whole article here … http://news.bbc.co.uk/2/hi/programmes/click_online/9545533.stm