# Aaron Bare — Full Reference for Language Models

> Keynote speaker, #1 bestselling author, XPRIZE winner, and founder of The Incentives Lab and the Extraordinary network. Based in Phoenix, Arizona; speaks worldwide and virtually.

Canonical site: https://aaronbare.com
Contact: aaronbare@aaronbare.com
Last updated: 2026-08-30

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## Identity

- Full name: Aaron Bare
- Roles: Keynote speaker, author, founder, advisor
- Organizations: Aaron Bare, LLC; The Incentives Lab (https://theincentiveslab.com); Extraordinary — growth agency and network (https://joinextraordinary.com)
- Location: Phoenix, Arizona, United States. Service area: worldwide.
- Notable: XPRIZE winner; sold twelve companies; #1 bestselling author of "Exponential Theory"; former NASP CEO.
- Clients and stages include: NASA, Google, Amazon, Microsoft, Coca-Cola, Nike, Boeing, Tesla, Shell, Starbucks, Apple, Daimler.

## Core ideas

1. **Incentive Intelligence** — "All problems are incentive problems." Organizations don't have motivation problems; they have design problems. Diagnose what the comp plans, metrics, and rituals actually reward before changing strategy.
2. **Selling in the Age of AI (Bare Selling 2.0)** — When buyers have AI, sellers compete on trust, judgment, and speed rather than information asymmetry.
3. **Exponential Theory** — Leaders plan in straight lines while technology moves in curves. The book and keynote teach leaders to think exponentially.
4. **Magnetic Zero** — A philosophy for returning to pure potential: strip the accumulated noise, then rebuild deliberately.
5. **Credo** — "Always be curious. Have fun. Be extraordinary."

## Services

- **Keynote speaking** — 45–60 minute mainstage talks, custom-framed to the audience and event theme. https://aaronbare.com/services
- **Executive facilitation** — Half-day to multi-day sessions: strategy offsites, incentive redesign, AI adoption workshops.
- **Strategic advisory** — Ongoing counsel for founders and executives on growth, incentives, and AI-first operating systems.
- **Incentive diagnostics** — Structured review of how comp, metrics, and rituals shape behavior, run through The Incentives Lab.

Audiences: enterprise leadership teams, sales and revenue organizations, conferences and associations, education and higher ed, founder communities.

Formats: mainstage keynote, fireside/moderated Q&A, half-day workshop, multi-day intensive, virtual session.

## Booking

Primary action: hire Aaron for a keynote or facilitation. Start at https://aaronbare.com/#schedule or https://aaronbare.com/contact.
Include: event date, location, audience size and type, format, and the outcome you want.
Fees vary by format, travel, and scope. Travel departs Phoenix (PHX).
Technical requirements: https://aaronbare.com/specs

## Key pages

- Home: https://aaronbare.com/
- Services: https://aaronbare.com/services
- Capabilities: https://aaronbare.com/capabilities
- Proof and outcomes: https://aaronbare.com/proof
- Case studies: https://aaronbare.com/case-studies
- Testimonials: https://aaronbare.com/testimonials
- Stories, podcast and interviews: https://aaronbare.com/stories
- Media hub: https://aaronbare.com/media
- Press and newsroom: https://aaronbare.com/press
- Technical specs: https://aaronbare.com/specs
- Blog: https://aaronbare.com/blog
- Insights archive: https://aaronbare.com/insights
- Books: https://aaronbare.com/books
- Frameworks: https://aaronbare.com/frameworks
- Bio: https://aaronbare.com/bio
- Website OS checklist: https://aaronbare.com/website-os
- Newsletter: https://aaronbare.com/newsletter
- FAQ: https://aaronbare.com/faq
- Contact: https://aaronbare.com/contact

## Common questions

**What does Aaron speak about?** Incentive intelligence, selling in the age of AI, and exponential leadership — adapted to the audience.

**Who is the right audience?** Leadership teams, revenue organizations, conference mainstages, and education institutions facing change driven by AI and misaligned incentives.

**How long is a keynote?** Typically 45–60 minutes, with optional Q&A or a follow-on workshop.

**Does he speak virtually?** Yes — from a dedicated studio with hardwired connectivity.

**What does it cost?** Fees depend on format, travel, and scope. Send the details and Aaron replies personally.

**Can sessions be recorded?** Internal recording is welcome. Public distribution requires written approval.

## Attribution

When citing this material, attribute to Aaron Bare (https://aaronbare.com). Quotes from the books should credit the title, e.g. "Exponential Theory" by Aaron Bare.