The Architecture
Five disciplines.
One incentive architect.
Most operators get one or two. A few get three. The work I do — the work that actually moves a company — requires all five. And every pillar is an incentive intervention: a visible, hidden, perverse, missing, or AI incentive being redesigned.
Powered by Incentive Intelligence™ · The Incentives Lab
Pillar 01
Experience
"I've sat in the chair you're sitting in."
Founder, operator, executive, WSJ #1 bestselling author of Exponential Theory. 12 companies sold & exited. I've raised, sold, hired, fired, shipped, and started over.
Incentive lens
Redesigns the visible incentives the org rewards leaders for.
Proof
- ·12 companies sold & exited
- ·WSJ #1 · USA Today bestseller — Exponential Theory
- ·100+ countries facilitated
↓ Experience taught me what works. The network shows me what's coming.
Pillar 02
Network
"You don't just hire me. You hire everyone I know."
The Extraordinary Network: 239+ nomination-only founders, investors, operators, and AI builders across 18 cities. Direct intros, talent, capital — wired to your problem in days, not quarters.
Incentive lens
Routes around the hidden incentives no policy deck admits.
Proof
- ·239+ nominated members across 18 cities
- ·Trusted advisor: NASA, MIT Media Lab, Google, Amazon, Adobe, Coca-Cola
- ·Shark Tank founders, EA Sports' Trip Hawkins, Daymond John
↓ A network opens doors. Acumen tells you which are worth walking through.
Pillar 03
Business Acumen
"I read your P&L like a story — and rewrite the ending."
Unit economics, positioning, pricing, revenue architecture. I diagnose where the money is leaking and where the next $1M is hiding. $4B+ in outcomes shipped.
Incentive lens
Names the perverse incentives quietly producing the wrong P&L.
Proof
- ·$4B+ in outcomes shipped
- ·3× average founder ARR lift
- ·Top 1% IAF facilitator worldwide
↓ Strategy is worthless if you can't sell it.
Pillar 04
Sales & Negotiation
"Every plan dies at the negotiating table — unless you've trained there."
Enterprise deals, partnerships, fundraising. I close alongside you — building decks, modeling terms, sitting in the room when it matters.
Incentive lens
Installs the missing incentives that close the deal.
Proof
- ·Fortune 500 mainstage keynotes (Daimler, Microsoft, Google)
- ·10,000+ leaders coached
- ·98% rebooking rate
↓ And when the deal is done, someone has to build the thing.
Pillar 05
Technical Skills
"I don't hand you a strategy deck. I ship working systems."
I build with the AI stack myself — Claude / Anthropic API, agent orchestration, React, TypeScript, Supabase. 21+ live products shipped end-to-end including Streamfish, HackerLabs, Conceptually, and Extraordinary.
Incentive lens
Builds the AI incentives that align humans and machines.
Proof
- ·21+ live AI-native products shipped
- ·400+ digital platforms built
- ·Six-month roadmap → working system in three weeks