Speaking & Facilitation
I don't give talks.
I change the incentives in the room.
Signature keynote
Incentive Intelligence — the missing executive discipline of the AI age.
Most leaders see outcomes. Elite leaders see the visible, hidden, perverse, missing, AI, and future incentives that produced them. A 45-to-90-minute installation of the III Framework™ — with live exercises that catch the room's own brain in the act.
The keynote catalog
Four talks. Each one leaves a decision behind.
Think Big
Exponential thinking as a practical operating habit — how to size an ambition your organization can actually carry.
Leadership summits · Sales kickoffs
All Problems Are Incentive Problems
Incentive Intelligence™ — the missing executive discipline of the AI age. A live teardown of the room's own incentives: what's rewarded, what's punished, and what that guarantees next quarter. Leaders leave able to see the incentive architecture underneath every outcome they own.
Mainstage · Boards · Culture & transformation offsites
Bare Selling 2.0
Selling in the age of AI. What machines now do better, what only humans can do, and how revenue teams rebuild the sale around trust, judgment and speed.
Sales kickoffs · Revenue leadership · GTM teams
Magnetic Zero
Building organizations and brands people move toward — pull instead of push, in a market saturated with noise.
Founders · Marketing & brand leadership
Upcoming talks
Where the room is next. Catch a talk live.
Incentive Intelligence — the missing executive discipline of the AI age
Phoenix, AZ
All Problems Are Incentive Problems — board & C-suite lab
Scottsdale, AZ
Why humans are the only differentiator in the AI era
Austin, TX
Vibe-coding the next decade — shipping AI products in days
Virtual
Want a date held for your event? Request a booking below.
Three supporting formats
Past stages
From the room
"He didn't just deliver a talk — he installed a new mindset in 4,000 leaders in 45 minutes."
"Aaron held the room with a clarity I haven't seen on a stage in years. Our team is still quoting him."
"Two days with Aaron unlocked a strategy we'd been circling for eighteen months."
Speaker reel
Speaker bio
Aaron Bare — author, founder, and keynote speaker on Incentive Intelligence™.
Aaron Bare is the founder of The Incentives Lab and the Extraordinary network. He is the bestselling author of six books — including Think Big, All Problems Are Incentive Problems and Magnetic Zero — and has spent two decades in front of 200,000+ people across Fortune 500s, governments, and venture-backed founders.
On stage he does one thing: he makes the incentive architecture of a room visible — the visible, hidden, perverse, missing, AI and future incentives quietly deciding what happens next. The work is a feedback loop: research into books, books into keynotes, keynotes back into better humans. Audiences leave with language, a framework, and a decision.
- Based in
- Phoenix, Arizona · travels globally
- Signature topic
- Incentive Intelligence™
- Formats
- Keynote, workshop, offsite facilitation
- Session length
- 45–90 min keynote · half/full-day labs
Booking & availability
Tell me the room. I'll tell you what it needs.
Booking calls held
- Mondays1:00 PM – 5:00 PM
- Tuesdays9:00 AM – 12:00 PM
- Wednesdays1:00 PM – 5:00 PM
America/Phoenix (Arizona time, no DST)
Typical lead time
Mainstage keynotes book 6–12 weeks out; executive offsites and labs need 3–4 weeks for pre-work interviews. Rush dates are sometimes possible — ask.
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Get in Touch
Whether you're booking Aaron to speak, exploring AI advisory, ordering books in bulk, or hiring him for your team — we'd love to hear from you.
Contact Details
Response Time
Within 24 hours