Podcast & Press
In the conversation where AI meets leadership.
The show Aaron hosts
Setting the format: one guest, one bottleneck, one live build.
Inbox triage eating 2 hours every morning.
Warm leads going cold between proposal and close.
The second show — sister podcast

The Incentives Lab
Show me the incentives and I'll show you the future.
Why the best leaders see the incentive architecture beneath every outcome.
Healthcare, opioids, disengagement — when the scoreboard rewards the wrong game.
Aligning humans and machines before the org chart catches up.
From The Incentives Lab
Six living libraries. 861 entries and growing.
Continuously updated catalogs from The Incentives Lab — the research arm behind Incentive Intelligence™.
Patterns where systems quietly produce the opposite of their stated intent.
Cognitive biases — annotated with the boardroom moment you've already seen.
Reasoning errors that survive every strategy deck and most decisions.
From first principles to ergodicity to Goodhart's Law.
Attention, motivation, dopamine, flow, stress, and AI interaction.
Alignment, adoption, governance, and human-machine economics.
Press & quotes
"Aaron Bare and Exponential Theory presents a powerful mental model for leading and innovating through extreme uncertainty."
"Featured in NYT, WSJ, Wired, Fast Company, and Inc."
Want Aaron on your show? Mention it in your Session Zero request.
