All problems are incentive problems.

Aaron Bare grew up in the Midwest asking the question that never stopped paying: why does anyone do anything? Not the answer people give, the reason underneath it. He found out early that the reason is almost always an incentive — and that if you change the incentive, you change the behavior, the team, and eventually the outcome.

That question turned into a career instead of a hobby. At twenty-three he founded what became the largest sales association in the world. He sold it. Then he did it again, eleven more times.

Between 2001 and today he built and sold twelve companies, founded or led thirty-nine ventures, and shipped more than a hundred websites, apps and platforms. The categories look unrelated — sales, careers, education, media, AI. The through-line is the same: find the incentive that is quietly running the system, and rebuild the system around a better one.

Along the way he won an XPRIZE, wrote six books including a Wall Street Journal and USA Today #1 bestseller, and stood in rooms at Google, NASA, Amazon, Apple and Boeing.

Aaron did not set out to be a keynote speaker. He set out to change how leaders make decisions, and the stage turned out to be the fastest way to do it. Two hundred thousand people across ninety countries later, the format is settled: no lecture, no motivational fog. A room that argues, decides, and leaves with something it can act on Monday.

His premise is simple enough to fit on a napkin and hard enough to take a career: all problems are incentive problems. Fix the incentive and the strategy stops fighting the people who have to run it.

He lives in Phoenix, Arizona. He reads more than is reasonable, travels more than is comfortable, and is happiest in a room where nobody has decided anything yet. His credo — always be curious, have fun, be extraordinary — is not a slogan he printed on a mug. It is the order of operations.