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2024
Reimagining Innovation
A field guide to the human, organizational and AI patterns that produce the next decade of breakthroughs — written for founders, executives and creative teams.
The story
Reimagining Innovation is a field guide to where breakthroughs actually come from — the human, organizational and AI patterns that keep producing them while everyone else runs innovation theater.
It pairs with Aaron's facilitation work: the frameworks in the book are the same ones used in the room with founders, executives and creative teams.
What it covers
- Why innovation programs stall — and what works instead
- Human + AI creative patterns
- Reframing problems before solving them
- Building cultures that ship breakthroughs
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