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    Published · 2022 · Wall Street Journal & USA Today Bestseller

    Exponential Theory

    The Power of Thinking Big

    The Wall Street Journal and USA Today bestseller on the power of thinking big.

    Exponential Theory book cover
    by Aaron Bare and Forbes Shannon

    What it covers

    • 10x thinking and exponential systems
    • The trust-density model of teams
    • Platforms, networks, and compounding technology
    • Leading through extreme uncertainty

    “This book presents a powerful mental model for leading and innovating through extreme uncertainty.”

    Ash Maurya · Author of Running Lean; creator of Lean Canvas

    “Aaron brilliantly shares how great entrepreneurs are reinventing the way we think about business for good.”

    Richie Norton · Bestselling author of The Power of Starting Something Stupid

    “Exponential Theory is a user's manual for disruption, well-organized and offering numerous insights, all backed up by great stories.”

    Trip Hawkins · Founder of EA Sports; Creator of John Madden Football