Bare Selling Boot Camp
Bare Selling 2.0 · 30 days to sales success
Ideas that challenge.Insights that transform.Impact that lasts.
This is not just a speech. It's a companion app, an implementation guide, a 30-day challenge, and a guaranteed ROI. Bare Selling Boot Camp rebuilds your team around the one thing AI can't do: help a human decide well. Thirty days, four weeks, one practice — from the system built with 60,000 sales professionals and refined with ten thousand since.
Experience matters
The only sales brag I'll make
"I can sell anything to anyone, anytime."
…if they want to buy it.
That's the whole joke — and the whole method. You just have to get in front of the right people and run Bare Selling. Do both, and sales stop being a grind and start compounding.
Wrong room
Pitching hard to people who were never going to buy. Effort high, yield flat.
Right people
Get in front of buyers with the problem, the budget and the timing.
Bare Selling
Alignment Ladder. Four Truths. Seek the no. Diagnose before you prescribe.
Sales skyrocket
Shorter cycles, bigger deals, referrals that arrive without being asked.
Nobody talks anybody into anything. The work is qualification, diagnosis and trust — the rest is theater.
The buyer went dark
Most of the decision happens before you're contacted. Selling to the last 40% is arriving late to your own deal.
The harder you sell, the worse it gets
Reactance: pressure manufactures the resistance you then heroically overcome. Remove the push and the yes stands up on its own.
AI ate the busywork
Research, drafting, prep and follow-up are now free. What's left is judgment, questions and trust — the human part, priced accordingly.
Companion app
Daily field work, prompts and progress tracking that keeps reps in the practice after the kickoff.
Implementation guide
The Alignment Ladder card, Four Truths deal review sheet, and leader coaching cadence.
30-day challenge
Four weekly labs, daily minimums, live teardowns and a public scoreboard for the team.
Guaranteed ROI
Hire me for your annual sales meeting and I'll show you measurable results in one quarter.
Hire me for your annual sales meeting.
Let me show you results in one quarter — guaranteed. The boot camp starts with a live kickoff keynote and runs for 30 days of practice, coaching and measurable pipeline improvement.
100x Your Potential100x your potential — guaranteed.
The argument of the book
"The seller with the tools replaces the seller without them, and the seller with the tools and an operating system replaces them both."
Seller without tools
Replaced
Seller with tools
Survives
Seller with tools + OS
Wins
The letter told you what died. This book is what's alive. The machines now do parts of this job better than you ever did — only a human can do the rest. The rebuilt sale runs on three currencies:
Trust
Machines can't earn it.
Buyers decide with people they believe. Trust is the only currency AI cannot mint — it has to be demonstrated in the room.
Judgment
Machines can't exercise it.
Knowing which deal to pursue, which question to ask next, and when to walk away — that's human judgment, priced accordingly.
Speed
Borrow it from the machines.
Research, drafting, prep and follow-up are now free. Speed is the multiplier you borrow so the human work can go deeper.
WSJ #1 bestselling author
6x author on incentives, AI & growth
XPRIZE winner
Former CEO, National Association of Sales Professionals
100+ sales implementations delivered
Trained 60,000+ sales professionals
I didn't write Bare Selling 2.0 from a desk. I built it in the room.
I'm Aaron Bare — a WSJ #1 bestselling author, 6x author, XPRIZE winner, and former CEO of the National Association of Sales Professionals. Over two decades I've sold 12 companies, keynoted for Google, NASA, Amazon, Apple and Microsoft, and trained more than 60,000 sales professionals across 100+ countries.
Bare Selling 2.0 is the system that emerged from that work — and from 100+ implementations in the room. It's a practice for helping buyers decide well in a world where AI can draft the email but can't earn the trust. The boot camp compresses 30 days of field work, live labs, and daily reps into a habit your team keeps long after the training ends.
My credo is simple: Always be curious. Have fun. Be extraordinary. That applies to the seller as much as the sale — because the best closers aren't the ones who pressure hardest. They're the ones who ask better questions. And the ones who can make a room laugh.
Liking is a closing skill
Sales meetings become improv sessions. Clients laugh — then they buy.
Every month I host a comedy show, and I bring that same energy into sales rooms. The boot camp isn't a dry methodology download. It's a room where reps practice being present, reading the buyer, and turning tension into trust. When people like you, they tell you the truth — and the truth is where the deal lives.
- Improv drills that lower reactance and raise rapport
- Comedy timing applied to discovery and objection handling
- A room that leaves confident, not scripted
"If they're laughing, they're listening. If they're listening, they're deciding."
The Bare Selling room rule
What changes in 30 days
Reps stop pitching and start climbing the Ladder. The buyer says the problem out loud.
No deal advances until price of the problem, the table, the cost of nothing, and why-now exist in the buyer's words.
Daily field work, weekly labs, public minimums. The practice outlives the training.
An AI stack drafts, researches and preps — so the human hours go to judgment and trust.
Why this lands
Built on the three levers that move buyers to act.
Proof
100+ implementations across enterprise, SaaS, services and government.
Authority
Former CEO of the National Association of Sales Professionals · WSJ #1 bestseller.
Liking
Monthly comedy show: sales meetings become improv sessions — clients laugh, then buy.
The curriculum
Four weeks. Thirty days. One practice.
The Inner Game
Tune the two dials before you touch the pipeline. Morning tuning, the opportunity journal, and worst-day-proof minimums — so the swing happens whether or not you feel like it.
- A daily tuning ritual that survives bad days
- The opportunity journal: everyone you meet is already deciding something
- Your personal minimums, written and public
Alignment
The Alignment Ladder — seven rungs of questions that move a buyer from their story to the cost of doing nothing. People believe their own words, not your deck.
- A live discovery call climbing all seven rungs
- Talk-time under 40%
- The Four Truths captured in the buyer's own language
The Conversation
Seek the no. Diagnose before you prescribe. The graceful goodbye that leaves the door beautiful — and turns refusals into referrals.
- The courage count: brave asks tracked daily
- One recorded disqualification done well
- The Shared Map, co-written with the buyer
The Multiplier
Become known for something. Build the honeypot engine so buyers arrive already deciding — and let AI do the busywork while you keep the trust.
- A 90-day content campaign with paste-ready prompts
- Your Dream 100 and the warmest cold call ever invented
- An AI stack that drafts, researches and preps — never sells
The Four Truths
A deal is alive when four truths exist in the buyer's own words.
The price of the problem
“Is this costing you enough to be worth fixing this year?” Budgets are made, not found.
The table
“Who else has to be comfortable before anything changes?” The table got crowded — map it.
The cost of nothing
Your biggest competitor is no decision. Make the price of standing still audible.
The real reason it's now
Timing said out loud in their words — or a graceful goodbye that keeps the door beautiful.
Formats
The one-page version
- Nobody likes being sold to; everybody likes deciding well. Help people decide.
- Attention is money. Spend theirs like a fiduciary.
- Climb the Ladder: ask until they say the problem, the fix, and the cost of waiting.
- Seek the no. Brave asks are the raw material of every yes.
- Tune daily, then swing daily — worst days included.
- Let the machines do the busywork. Never let them do the trust.
- Never sell anyone the wrong thing. The refusal is the sale.
Who it's for
Built for teams carrying a real number.
- Sales teams whose pipeline looks full and closes empty
- Founders still carrying the number personally
- Leaders whose reps demo beautifully and disqualify never
- Orgs adding AI to sales and unsure what stays human
What's included
- Live kickoff keynote (in person or virtual)
- Four weekly labs with live call teardowns
- Daily field work with the opportunity journal
- The Alignment Ladder card + Four Truths deal review sheet
- The AI prompt stack: research, drafting, prep, follow-up
- Leader track: coaching the Ladder, not the forecast
- Certification 2.0 — demonstrated live, never quizzed
- Day-30 debrief with your leadership team
Before you ask
The five questions every sales leader asks.
Is this another sales methodology to bolt on?
No. It's a practice, not a process map. Nothing to install in the CRM — the Ladder and the Four Truths ride inside the calls your team already runs.
How much time does it take per day?
About 20 minutes of field work plus the calls reps already have. One 90-minute lab per week. That's the whole ask.
Does it work for long, complex enterprise cycles?
That's where it earns the most. The table got crowded — the Four Truths exist precisely to map consensus and make the cost of no decision audible.
What's the AI part, exactly?
A prompt stack that eats research, drafting, prep and follow-up. It never touches the trust: no AI-written discovery, no synthetic empathy.
Can we run just the keynote first?
Yes. Many teams start with the 60-minute kickoff keynote at a sales meeting, then run the full 30 days the following quarter.
Ideas that challenge.Insights that transform.Impact that lasts.
The same ideas that move mainstage rooms now move sales floors — because the best closer isn't the one who pitches hardest, it's the one who helps the buyer decide well.
Run the boot camp with your team.
Kickoff keynote, one-day intensive, or the full 30-day cohort. Tell me about your team and the number you're chasing.
100x Your Potential100x your potential — guaranteed.
Request a booking
Let's talk about your event.
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100x your potential — guaranteed.