The Books
The ideas behind the architecture.
Exponential Theory
The Power of Thinking Big — by Aaron Bare with N. Forbes Shannon
Written before ChatGPT, this WSJ, USA Today and #1 Amazon category bestseller mapped the AI-driven, compounding future before the headlines caught up. The framework Aaron uses today with founders and Fortune 500 teams working through what AI means for their next chapter.
"This book presents a powerful mental model for leading and innovating through extreme uncertainty."
"Aaron brilliantly shares how great entrepreneurs are reinventing the way we think about business for good."
"Exponential Theory is a user's manual for disruption, well-organized and offering numerous insights, all backed up by great stories."
Re-releasing as One Extraordinary Habit — join the waitlist below.
One book teaches you to think exponentially. The other reminds you not to take it too seriously. Both belong on a founder's desk.
It's Really Not That Serious
A Philosophy for a More Interesting Life
The lighter, philosophical counterweight to exponential ambition — a mystery-school inversion on play, presence, and the lightness high performers rediscover when they stop carrying the world. Companion practices to dissolve resistance.
"Aaron writes the way the best founders think — with curiosity, courage, and a refusal to take any of it too seriously."
The Perverse Incentive
Every system gets the results it rewards. — by Ricardo Rosselló & Aaron Bare
Hospitals paid to treat disease, not prevent it. Pharma paid to maintain patents, not cure patients. Wall Street paid by the quarter, not the decade. The opening Civilization-level lesson of the Executive Course is free to read now.
U.S. healthcare per person — worst outcomes in the high-income world.
Americans dead from opioids — manufactured by a sales incentive.
Global employees disengaged — $8.9T in lost output.
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Media
Podcast, press & essays.