2022
Exponential Theory
by Aaron Bare and Forbes Shannon
All books
Coming 2026
Magnetic Zero
A Philosophy for Returning to Pure Potential
Starting from nothing, on purpose. How pull beats push when attention is the scarcest resource in the market.
What it covers
- Pull over push in an attention-scarce market
- Starting from zero as an advantage
- Building movements, not audiences
- The Extraordinary network playbook