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Coming 2026
Magnetic Zero
Build something people move toward
Starting from nothing, on purpose. How pull beats push when attention is the scarcest resource in the market.
The story
Magnetic Zero is about starting from nothing, on purpose. When attention is the scarcest resource in the market, pull beats push — and this book maps how to build something people move toward.
It's the marketing-and-movement companion to the incentive work: the founding story of the Extraordinary network, told as a playbook.
What it covers
- Pull over push in an attention-scarce market
- Starting from zero as an advantage
- Building movements, not audiences
- The Extraordinary network playbook
Be first to read Magnetic Zero.
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