Stories
Conversations, episodes, and field notes.
The long-form side of the work: podcast episodes, guest appearances, and the stories behind the frameworks.
Where to listen and watch
Extraordinary Stories
Conversations with founders and leaders building extraordinary companies.
Guest appearances
Interviews on leadership, AI, and incentive design across business and technology shows.
Stage recordings
Clips and full talks from conference mainstages and executive sessions.
Written field notes
Essays and breakdowns published in the insights archive each week.
Recurring themes
All problems are incentive problems. Selling in the age of AI. Magnetic Zero and returning to pure potential. Exponential theory for leaders who still plan in straight lines.
For producers and hosts
Aaron is an easy guest: crisp stories, strong opinions, and a studio-grade remote setup. Bio, headshots, and suggested questions are available on request.